In the recent years, technology enhancement
facilitated the customer relationship management in various
fields such as marketing, sales, service and support and
Information Technology and Information Security [1]. The
customer relationship management (CRM) centered
towards the building the relationship with the customer by
learning the customer behavior. The customer behavior are
tracked and traced, and recorded as a customer data using
application, infrastructure, and technology [2]. The study is
carried out to understand the needs of customers, to
understand the inclination and behavior towards theme
wedding planning. The concept of customer relationship
management is referred to define the customer behavior in
theme wedding planning. Customer behavior and trends are
derived by analyzing data using data mining techniques to
understand the customer behavior and trends in society for
theme wedding concept. The result presents the customer
behavior and trends towards theme wedding planning in
urban India.
Shubhashri Waghmare : She received Master of Computer Science
Degree, and is a Certified Six Sigma Black Belt. She is currently
pursuing her Ph.D. from Symbiosis International University. She has
18 years of teaching experience. Her research interests are Software
Engineering and Software Quality.
Priti Kulkarni : She received a M. Tech (Computer Science)
Degree. She is currently pursuing her Ph.D. from Symbiosis
International University in the area of Text Mining She has 15 years of
teaching experience. Her research interests are Data Mining, Web
Technology and Computer Networking.
Karuna Kak : She received a Bachelor’s of Computer Application
Degree from Symbiosis International University and currently
pursuing her Post Graduation in IT Management. Her research
interests are Data Mining, Software Engineering and Project
Management.
CRM
Wedding Management
Data Mining
This study shows the customer inclination and behavior
towards theme wedding planning is based on preferences
of catering and hospitality. People have shown interest for
theme wedding if customized theme wedding packages
are provided. This study will help wedding planner to
plan theme wedding packages by considering traditional
interest of customers and their behavior. Wedding planner
can track and traced, and record customer data using
application, infrastructure, and technology. In future, the
changes in customer behavior in theme wedding planning
can be analyze using data mining techniques such as
classification, clustering to formulate new wedding
packages and manage customer relation using CRM.
Finally, the results present the customer behavior and
trends towards theme wedding planning in urban India.
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