Internet of Things has (IoT) been promisingly
making its way in the world market. According Gartner-a
research firm report, 6.4 billion connected “Things” will be
in use in 2016 which is 30% more than 2015. With the
increasing horizon of IoT, there has been an increased
concern over privacy. IoT systems have delivered positive
results in many fields such as Healthcare, Insurance, Retail,
Banking etc. but still large numbers of people are reluctant
about the adoption of IoT. The major reason behind it is the
amount of private data that they have to give away in order
to get reward from it. In this paper, I have proposed to
develop “Privacy versus Benefit Model” classifying the IoT
product based on the degree of sensitive data they are
collecting. Furthermore, suggestion on combating privacy
concerns of the consumers has also been defined for the
companies developing IoT systems.
Published In:IJCSN Journal Volume 5, Issue 4
Date of Publication : August 2016
Pages : 585-589
Figures :03
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Parth Desai : is a student in Symbiosis
Centre for Information Technology,
Symbiosis International University. He is
currently doing his Masters of Business
Administration in Information Technology
with Information Security as a major. His
research interests are Information security,
Product design, Business process
management, Internet of Things.
IoT, Big Data, Data Classification, Personally
Identifiable Information, Privacy Concern
The proposed privacy versus benefit model helps
organization in addressing consumers’ privacy concerns
by giving some simple suggestions and ponders on
improving communication between consumers and
organization. As discussed in paper privacy concerns of
consumers can prove hindrance if these concerns are not
properly addressed. But manufacture has to come up with
strong privacy policy, data collection and sharing policy,
data disposal policy in order to get trust of the consumers.
Companies should focus on delivering optimal mixture of
risk and rewards so that IoT can be helpful to consumers
rather than being hindrance in their life.
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