Digital Marketing is the new way of connecting
and informing people across the globe. In this age of Internet
and the connectivity provided by it, organizations are getting
rapidly connected. The coming of power of the current Modi
lead government has set in a new face of the world’s largest
democracy and its functioning. With numerous digital
initiatives the current government has turned the attention of
the world towards the rising development. This paper aims to
throw light on the various initiatives taken up by the
government under the Digital India Initiative. The websites
launched and the applications created to connect the citizens
of India to the central structure through the efficient use of
internet enabled technologies.
Published In : IJCSN Journal Volume 5, Issue 5
Date of Publication : October 2016
Pages : 721-724
Figures :02
Tables : --
Arushi Mathur : Symbiosis Centrefor Information Technology [SCIT],
Symbiosis International University,
Pune, Maharashtra 411057, India
Digital India, Mobile Governance, Vikaspedia, m-
Governance, AppStore, E-Governance
Digital Connect will empower a digitized India. The
benefits of Digitization are obviously positive but in the
Indian scenario are still farfetched. These small steps are
already giving positive signals of acceptance among the
masses. Once fully implemented in our context, it would
enable a transparent and a just governance.
[1] As per "Highlights of Telecom Subscription Data as on
31st May, 2016" (PDF). TRAI
[2] As per “TRAI Press release" (PDF). TRAI. 20 June
2016.
[3] ” Number of mobile phone users in India from 2013 to
2019 (in millions)”[Online] Available:
http://www.statista.com/statistics/274658/forecast-ofmobile-
phone-users-in-india/
[4] “The National Mobile Governance” 2016
[Online]Available:https://mgov.gov.in/msdp_mobileapp
.jsp?ln=eng&order=dept
[5] “The National Mobile Governance Initiative” [Online]
Available: https://mgov.gov.in/msdpbasic.jsp
[6] “Countries in the world by population (2016)” [Online]
http://www.worldometers.info/worldpopulation/
population-by-country/
[7] “List Of All Yojanas/Schemes/Sarkari launched by
Pradhan Mantri Narendra Modi Government” [online]
http://www.pradhanmantriyojana.co.in/
[8] “Pradhan Mantri Jan Dhan Yojana”
[Online]http://www.pradhanmantriyojana.co.in/pmjdyjan-
dhan-yojana/
[9] “Swatch Bharath Abhiyan” [Online]
http://www.pradhanmantriyojana.co.in/swachh-bharatabhiyan/
