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  Design and Implement An Online Restaurant Reservation System  
  Authors : Acheampong Samuel
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The overall aim of this project is to design and implement an online restaurant reservation system that would enable diners order food and also reserve tables at restaurants to optimize food ordering and table reservation. A cross-sectional research and quantitative approach was adopted for the study. A non-random quota sampling technique was used to select a sample size of 20 staff members. Questionnaires were adopted to collect data from the staff. Data was descriptively analyzed. Findings from the study revealed that Customer Relationship Marketing strategy in Best Point Savings and Loans Limited to create and retain profitable customers. A successful implementation of Relationship Marketing by winning confidence and loyalty of customers, developing customer-centric processes, customer information and knowledge generation capabilities, and selecting and implementing technology solutions using employee empowerment. The various ways in which Best Point Savings and Loans Limited implement Customer Relationship Marketing strategies include; Service quality, Price perception, Customer profitability (Add-on Selling), Brand Image, Customer Equity, Customizing the Relationship, Service Augmentation, and Internal Marketing. The benefits of Customer Relationship Marketing as a competitive tool at Best Point Savings included; develop and strengthens customer trust. Customer Relationship Marketing as a competitive tool can be related to the 4Ps. Generally, CRM allows businesses to develop long-term relationships with established and new customers while helping restructure corporate performance.


Published In : IJCSN Journal Volume 7, Issue 4

Date of Publication : August 2018

Pages : 254-262

Figures :10

Tables : --


Acheampong Samuel : Department of Computer Science Nanjing University of Post and Telecommunication China


Customer Relationship Marketing, Competitive Tool

This chapter highlighted the problems I encountered, achievements and challenges I faced and also provided recommendations for others who will like to work on a similar project. I also talked about changes I will like to make to the system in the future.


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